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Based on over 25 years of guiding practices to a greater understanding in their financial organization and business flow, Susan Gunn brings a voice of wisdom to the confusion. She is known for being energetic, laughs a lot, and a gives honest, sometimes direct, but always practical advice.

Sep 6, 2021

In response to a recent dental industry magazine article regarding whistleblowers in the dental industry, Susan has invited colleagues Teresa Duncan and Kevin Henry to discuss this delicate issue.

Episode Highlights

  • What is a whistleblower?
  • Varieties of whistleblowing 
  • Preventing claims
  • Hiring for heartbeats is dangerous
  • Coding 


“You don’t just blow the whistle and get a check.” 

“You are gathering the information in the name of the greater good and protecting kids that may have been subject to what they are doing.” 

“If you are going to report you should do it while you are there, otherwise it may look like retaliation.”

“If you are trying to avoid this situation, the best thing you can do as a practice owner is not be shady.” 

“There is no silver bullet. If they want to do something, they will do it anyway.” 

“Susan, you are the queen of difficult conversations when it comes to this stuff.”

“If you have a patient that is unhappy, and you think there is going to be something to report, get in front of that.”

“Let's be honest, some practice owners may not know this is happening.” 

“Don’t just hire anyone with a heartbeat, look at their references and experience.” 

“I think the next 2-3 years for embezzlement is going to be interesting, I think I am going to be very busy.” 

“I've got my ear to the ground, listening to the hoofbeats in the distance and I think it is going to be a stampede.” 

“You need to make sure your documentation can support the code being used.” 

“If you take one thing from this podcast is that if you see something, don’t just go rant about it on Facebook and air your dirty laundry.” 

Links & Resources 

Highlighting the Not-So-Ethical Shady Dental Practice 

Nobody Told Me That Podcast 

Chew On This Podcast

Dental Assistant Nation 

Extraordinary Circumstances: The Journey of a Corporate Whistleblower by Cynthia Cooper

Susan’s Website:  (sign up for the newsletter)

SGS Phone:  888-994-3167

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