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Based on over 25 years of guiding practices to a greater understanding in their financial organization and business flow, Susan Gunn brings a voice of wisdom to the confusion. She is known for being energetic, laughs a lot, and a gives honest, sometimes direct, but always practical advice.

Nov 23, 2020

In this episode, Susan is joined by internationally recognized speaker and consultant, and dear friend, Debbie Castagna, to talk about "How To Plan for 2021 Success During A Pandemic." Debbie and Susan highlight lessons learned from 2020, how practices need to move forward and how to build a viable Annual Plan for the practice in the midst of a pandemic! 


Episode Highlights

  • Lessons from 2020
    • Budgeting and overspending
    • Underspending where you should spend
    • Know your numbers
    • Don’t count your chickens before they hatch



“When you have a pandemic thrown in the mix, you look at how you can tighten up the ship financially.”


“All of these decisions are so practice dependent, you have to look at the whole picture, not just one expense category.”


"Anne Sullivan said, ‘People seldom see the halting and painful steps by which the most insignificant success is achieved.’”


“A successful business doesn’t happen by accident. It happens with careful planning and implementation.” 


“Production goals, smart goals, are based on history.” 


“The Annual Plan isn’t stored on your desktop. The Annual Plan becomes part of your daily life.”


“We have to go after it. We cannot be victims to what the news says.”


“Control the things you can control and you cannot control the pandemic.”


Links & Resources 


Susan’s Website: 


Susan’s Books: